The Off-Campus Housing Department is a great source of traffic and a resource provided by the university to students.  Advertising in the off-campus housing website varies in cost from institution to institution, however the cost is never that substantial.  It is available for the student to view at the Off-Campus Housing Department as well as online. 

Ann Street Case Study 

At the University of Western, the Off-Campus Housing website is very inexpensive. Varsity Commons used 3 ads in the off-campus housing website.  These ads ran from mid-December right through until the complex was fully occupied.  Each ad appealed to a different type of prospect and was listed under different headings.